Microsoft makes self-service reporting a reality by providing a highly interactive, web-based data exploration, visualization, and presentation experience to users of all levels from business executives to information workers. Now anyone can create a report in just seconds, transform the shape of data with a single click, add powerful timed animation sequences to quickly identify trends or anomalies, and make a more convincing case through rich presentation of discovered insights.
Project “Crescent” is new features introduced in Denali Community Technology Preview 3 (CTP 3). "Crescent" is an interactive data exploration and visual presentation experience targeted at Information Workers who need access to their business data but don‘t have the technical knowledge to write their own queries or specialized knowledge around reporting. Built on top of the BI Semantic Model, which provides a user friendly view of the data, Project "Crescent" gives the user a powerful yet simple to use experience for telling stories with their data.
You can find a Project Crescent Overview on Technet.
You can download the release at SQL Server Code Name "Denali" CTP3. This includes ‘Crescent’ Self-Service BI Capabilities.